Mastere International Sales Management

Advantages of the program

• Training 100% in English
• Professional trainers and experts
• Expatriation Support and Adaptation & French Courses to help integrate French culture
• Access to «Jeunes ambassadeurs» program on selection
• Company visits, Focus on entrepreneurship and Learning expedition

Mastere training program – 1st year

Block 1 – Analyze company’s strategy & implement benchmark

• Sales and Marketing data analysis
• Sales and Marketing positioning
• Sales user experience analysis
• Sales and marketing strategy
• Final exam

Block 2 – Implement action plans

• Sales and Marketing action plans implementation
• Buying strategy implementation
• How to build a sales offer
• Final exam

Block 3 – Develop partners’ network

• How to enter a new market
• Negotiation skills
• How to develop a positioning strategy
• How to raise fund for projects
• Final exam

Block 4 – Finance & Budget

• Business law essentials
• Business plan
• Audit management as a business partner
• Finance essentials for non finance managers
• Final exam

Block 5 – Sales team management

• How to manage a project team
• Team management essentials (remote & physical)
• Final exam

Mastere training program – 2nd year

Block 1 – Create company’s sales strategy

• Market and trend analysis (business intelligence tools)
• Sales data driven
• Sales and Marketing positioning
• Sales strategy and partnerships
• Final exam

Block 2 – Implement sales action plan and sales strategy

• Sales prospection and customer path
• Business plan (business model)
• Sales action plans and distribution channels
• Customer relationship management
• Sales action plan monitoring (ROI, KPIs…)
• Final exam

Block 3 – Monitor sales action plan and distribution channels

• Business strategy (SMART goals, financial monitoring, sales KPIs, reporting…)
• Sales prospection and customer retention strategy
• Business negotiations (business deals, tender documents…)
• E-commerce platform optimization
• Final exam

Block 4 – Sales team management

• Leadership and coaching
• Talent management and recruitment
• Individual and team performance optimization
• Assessment interviews and career management
• Final exam

Start of the academic year

February and September

Prerequisites for this course

180 ECTS credits or 3 years of university studies

The foreign diplomas must absolutely be recognized as equivalent in French. You can make the request through this official website : Comment demander une attestation | France Education international 

Career opportunities after this course

• Project Management Professional
• Operations Management
• Business Development
• Entrepreneur
• Consulting

Register your interest

International candidates should contact our International Campus Manager at : scaillard@ecema.fr

Start of the next academic year : February 2025 or September 2025