This 3-year degree programme is designed to give you a broad knowledge of the functional aspects of a company: marketing, human resources, management or commerce. Through a combination of lectures, case studies and small group projects you will be encouraged to take an active part in your learning. By the end of the course you will have gained the necessary study skills and strategies to succeed in a challenging global business environment.
The curriculum is provided by lecturers drawn from the professional world with innovative teaching methods, and is enriched by cultural activities and visits.
Sales Administration Manager Head of Business Development & Management.
This program leads to a certification officially recognized by the French government and registered with the National Directory of Professional Certifications under the title RNCP 35150 : Sales Development Manager, France and International, level 6 program
2 days per week
3 years, 6 semesters
Year 1
Block 1 – Monitor sales, competition and technology, and define marketing action plans in France and abroad
Block 2 – Identify sales opportunities and develop a customer portfolio in France and abroad
Block 3 – Negotiating and setting up contracts and partnerships
Block 4 – Manage a sales team and monitor sales performance in France and abroad
Year 2
Block 1 – Monitor sales, competition and technology, and define marketing action plans in France and abroad
Block 2 – Identify sales opportunities and develop a customer portfolio in France and abroad
Block 3 – Negotiating and setting up contracts and partnerships
Block 4 – Manage a sales team and monitor sales performance in France and abroad
Year 3
Block 1 – Monitor sales, competition and technology and define plans marketing campaigns in France and abroad
Block 2 – Identify sales opportunities and develop a customer portfolio in France and abroad
Block 3 – Negotiating and setting up contracts and partnerships
Block 4 – Manage a sales team and monitor sales performance by France and abroad
Assessment methods
February and September
End of high school diploma needed
The foreign diplomas must absolutely be recognized as equivalent in French. You can make the request through this official website : Comment demander une attestation | France Education international
Register your interest
International candidates should contact scaillard@ecema.fr
Start of the next academic year : September 2025 or February 2026
To register for the BBA, you will need to provide: