BBA - Bachelor in Business Administration

Advantages of the BBA

• Training 100% in English
• Students are legally allowed to work 20 hrs a week
• Accommodation: Government benefit (CAF)
• Professional trainers and experts
• Expatriation Support and Adaptation + French Courses to help integrate French culture
• A learning expedition of one week abroad is planned during the 2^nd year of the program : Company visits, Business games and cultural visits to discover another European country and live a different education experience with one of our university partners abroad

Year 1 

Block 1 – Monitor sales, competition and technology, and define marketing action plans in France and abroad

• Fundamentals of business and competitive intelligence
• Market research techniques
• Business news
• Principles of strategic marketing
• Operational marketing
• Introduction to e-commerce
• Introduction to geopolitics

Block 2 – Identify sales opportunities and develop a customer portfolio in France and abroad

• Commercial prospecting
• Customer Relationship Management (CRM)
• Introduction to writing specifications
• Commercial budgeting concepts
• Basics of sales proposals

Block 3 – Negotiating and setting up contracts and partnerships

• Commercial negotiation
• Basics of commercial contracts
• Legal aspects of contracts – Contract law
• Partnership management
• Communication in negotiation

Block 4 – Manage a sales team and monitor sales performance in France and abroad

• Sales team management
• Leadership and motivation
• Conflict management techniques
• Interpersonal communication
• Ethics and managerial responsibility

Year 2

Block 1 – Monitor sales, competition and technology, and define marketing action plans in France and abroad

• Competitive and technological intelligence
• Market data analysis
• Marketing strategy development
• Operational marketing techniques
• E-commerce and online strategy
• Content strategy for social networks

Block 2 – Identify sales opportunities and develop a customer portfolio in France and abroad

• Market segmentation techniques
• Market conquest strategies
• Drafting complex specifications
• Budgeting commercial projects
• Sales proposals and tender management

Block 3 – Negotiating and setting up contracts and partnerships

• Negotiation strategies
• Contract drafting and analysis
• Commercial partnerships
• Financial aspects of contracts and partnerships
• Approach to interculturality

Block 4 – Manage a sales team and monitor sales performance in France and abroad

• Strategic management
• Sales performance management
• Sales project management
• Talent management
• Innovation and organizational change

Year 3 

Block 1 – Monitor sales, competition and technology and define plans marketing campaigns in France and abroad

• Market research and analysis
• Strategic marketing
• Operational marketing and communications
• Community management
• Digital strategy and e-reputation

Block 2 – Identify sales opportunities and develop a customer portfolio in France and abroad

• Sales data analysis
• Winning new customers and building loyalty
• PAC-M specifications
• PAC-M budgeting
• Sales proposals and calls for tender

Block 3 – Negotiating and setting up contracts and partnerships

• Commercial negotiation and intercultural practices
• Commercial relations law

Block 4 – Manage a sales team and monitor sales performance by France and abroad

• Sales team management (with a cross-cultural team)
• HR Development
• Managerial communication
• Performance management and activity control

Assessment methods

• Case studies
• Oral presentations
• Mock exercises
• Final tests during the 3rd year will enable you to get the final certificate if you obtain a grade of minimum 10 out of 20 on each final tests

Start of the academic year

February and September

Prerequisites for this course

End of high school diploma needed

The foreign diplomas must absolutely be recognized as equivalent in French. You can make the request through this official website : Comment demander une attestation | France Education international 

Career opportunities after this course

• Business Developer
• Sales representative
• Sales Manager
• Customer Relationship Manager
• Sales project manager
• International Sales Manager

Register your interest

International candidates should contact scaillard@ecema.fr

Start of the next academic year : September 2025 or February 2026